Interviewing the right people is a critical part of our strategy. While it is important that leadership teams get some screen time, the best interview candidate is a person with great screen presence. Charisma attracts clients, keeping them engaged.
Choosing the ideal interview location can be challenging. Often, settings are too noisy or small to accommodate a crew with video gear. In those cases, we scout out an off-site location that better suits our needs.
To create a captivating interview, we record B-roll. B-roll is extra footage of daily happenings around an office or workspace. This footage offers a visual of the interviewee’s subject matter. We utilize B-roll to smooth transitions, eliminate unwanted footage, and create a fluid interview.
Interviews or testimonials are usually unscripted, painting a vivid picture or story of what your business or practice can do. Stories engage consumers. Storytelling guides potentials clients to consider how you could fulfill their needs. A good interview or testimonial video can be strong a marketing asset for your business.
Delivering Your Story
Delivering your knowledge with Franklin Media can happen through live broadcasting from places of learning, produced training videos for your website, or interviews. Each is uniquely effective – together, we can decide which option will best meet your needs.
