Interviewing the right people is a critical part of our strategy. While it is important that leadership teams get some screen time, the best interview candidate is a person with great screen presence. Charisma attracts clients, keeping them engaged.
Choosing the ideal interview location can be challenging. Often, settings are too noisy or small to accommodate a crew with video gear. In those cases, we scout out an off-site location that better suits our needs.
To create a captivating interview, we record B-roll. B-roll is extra footage of daily happenings around an office or workspace. This footage offers a visual of the interviewee’s subject matter. We utilize B-roll to smooth transitions, eliminate unwanted footage, and create a fluid interview.
Interviews or testimonials are usually unscripted, painting a vivid picture or story of what your business or practice can do. Stories engage consumers. Storytelling guides potentials clients to consider how you could fulfill their needs. A good interview or testimonial video can be strong a marketing asset for your business.